The Advisor Hypothesis

September, 2000

Earlier this year, James Beggan, a psychologist at the University of Louisville, sent us a copy of a study called The Noncontact Hypothesis: A Qualitative Analysis of Stereotype Refutation in the Absence of Social Interaction. The topic grabbed our attention because the paper was about Playboy--specifically, the Playboy Advisor.Together with sociologist Patricia Gagné of the University of Louisville and psychologist Scott Allison of the University of Richmond, Beggan examined four decades of Adv...