Party Tray

November, 2002

We'd like to meet the sassy 20-year-old trend tracker who persuaded all the liquor companies to push bottled malt beverages. Everybody knows that the quality of a cocktail depends on its ingredients. That goes for the simplest of drinks--a cuba libre is better than an ordinary rum and Coke just because of the squirt of fresh lime. And that's why there are bartenders. So it's baffling when drink manufacturers bottle cocktail-like concoctions, but there is an explanation, and it has everything to...