Stepping Up In Class
November, 2002
Last year, the two best-selling automobiles in America were the Honda Accord and the Toyota Camry. Together, both of these models sold about 800,000 units. The average retail price per car is slightly more than $21,000, so the Camry and the Accord generated almost $17 billion in revenue. To give you a reality check on these numbers, movie ticket sales in 2001 came to about $8.3 billion. Video games were about $10 billion. The Accord and the Camry aren't simply sales-volume leaders, they are an i...
