Playmate News

March, 2003

Meet the ST. Pauli GirlThe real reason that Heather Kozar was picked to be the St. Pauli Girl? Besides looking great in the barmaid getup, Heather looks uncannily similar to the brand's cartoon spokesmodel. "It is always tough to select the St. Pauli girl," says Fred Graefenhain, vice president of marketing. "But Heather's striking resemblance to the icon on our packaging makes her an excellent choice." We're not sure how much of the brew Heather has to drink, but she is requ...

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