Shifting Gear
May, 2004
So you can't afford that $600,000 Ferrari Enzo? You poor, pathetic bastard. Lucky for you, automakers are now littering showrooms with lifestyle products—knives, stereos, watches, computers—branded with their company logos. The idea? To apply the kind of pleasure you get from joyriding a high-end car to other parts of your life. Stay tuned for future products such as Chrysler cauliflower and BMW kittens. No, seriously.Where and How to Buy on Page 143.
