Generation Next
October, 2005
The hardware side of the video game business is unforgiving, as anyone with a console from (or stock in) Atari or Sega can tell you. In 2001 Microsoft went up against Sony's seemingly unstoppable PlayStation line and muscled its way into the market through a combination of great product and rampant spending. The Xbox was the most powerful game console ever made, sporting a built-in hard drive and Ethernet port, both firsts. It didn't come close to dethroning Sony in the first go-round, but it di...
