Profiling For Profit

March, 2008

IT'S NO SURPRISE FACEBOOK IS SELLING YOUR SECRETSThis past November Facebook founder Mark Zuckerberg (pictured above) regaled an audience of New York City advertis­ing execs with bold visions of a mar­keting revolution. He called it Social Ads, and its battle standard was dis­played on a screen behind him: tar­get EXACTLY THE AUDIENCE YOU WANT.Barely out of the Clearasil demo­graphic at the age of 23, Zuckerberg made the type of paradigm-smashingclaims familiar to any­one who has attended a Sili...