The New Ad Age
March, 2010
SOCIAL ADVERTISING KNOWS EVERYTHING ABOUT YOU. THAT'S NOT NECESSARILY A BAD THINGFor almost all its history, advertising has been a one-to-many experience. Everybody sees the same ads when they pick up The New York Times or drive past a billboard on the freeway. Magazine ads are targeted based on the demographics of the publication's subscribers, but every reader sees the same ones.The rise of the Internet has fundamentally altered advertising. For the first time, ads can be customized to fit...
