Mantrack

September, 2010

-('WHEELS :: DRINK :: SPORT IYoung GunsShowcasing VW's new talent and technologyIt's an age-old question with an easy answer: How does a car company alert buyers to new ideas in engineering? By thrilling those potential customers with roaring action on the racetrack. Volkswagen launched itsTDI Cup series to showcase its clean diesel Jetta—but with an added hook. The 10-race series is also a scouting system in which young drivers with no experience who are hell-bent on NASCAR or Formula One can g...