The World Of Playboy

October, 2010

HEF SIGHTINGS, MANSION FROLICS AND NIGHTLIFE NOTESKINGS OF MEDIAPromaxBDA is an organization that brings together the smartest people in media to dis­cuss the state of the industry and share ideas on how to improve it. During its annual conference, president Jonathan Block-Verk bestowed Hugh Hefner with the PromaxBDA lifetime Achievement Award for his work in shaping the media landscape. Larry King interviewed Hef during the ceremony, and guests were privy to the two industry giants discussing j...