The Billion-Dollar Battle For Snapchat

March, 2014

How long does a Snapchat photo last? Ten Seconds. How long does the partnership behind the country's hottest app stay together? Not much longerHOW LONG DOES A SNAPCHAT PHOTO LAST? TEN SECONDS. HOW LONG DOES THE PARTNERSHIP BEHIND THE COUNTRY'S HOTTEST APP STAY TOGETHER? NOT MUCH LONGERWhen then 18-year-old Evan Spiegel, future founder of Snapchat, the multibillion-dollar mobile-application start-up, set off on the seven-hour drive up Interstate 5 from Pacific Palisades to Palo Alto, California,...