A Juggernaut Rises
May, 2015
YOUTUBE HAS MORE USERS More people are subscribing and subscribe more often—meaning they're in it for the long haul. MORE VIEW TIME YouTube outperforms the rest of the web, from Facebook to AOL, on minutes viewed. MORE REACH THAN CABLE Nielsen measures reveal YouTube reaches more 18- to 34-year-olds than any cable channel. AND PAYS MORE TOO YouTube's 15 million partners—who earn ad revenue from their accounts—are making 50 percent more, year over year, since 2012.
