Anatomy Of A Collaboration
March, 2016
Inside the Sneaker FactoryA behind-the-scenes look at the hottest trend in footwear One of the eminently fascinating if over- exploited trends in contemporary consumer culture is the fashion collaboration, in which Brand A (usually a very big company with deep pockets and distribution) joins forces with Brand B (usually a very cool company or person with major cultural cred) to create something that brings the best of both partners together in one product. This, in theory, results in something...
