Inside The Sneaker Factory
March, 2016
A behind-the-scenes look at the hottest trend in footwear One of the eminently fascinating if over- exploited trends in contemporary consumer culture is the fashion collaboration, in which Brand A (usually a very big company with deep pockets and distribution) joins forces with Brand B (usually a very cool company or person with major cultural cred) to create something that brings the best of both partners together in one product. This, in theory, results in something unique and introduces each...
