The Real Mad Men
September, 2016
How advertising executives use hope, dreams and even fear to sell American voters a candidateThe Real Mad MenPOLITICSHow advertising executives use hope, dreams and even fear to sell American voters a candidateJOHN MERONEYA top Republican ad maker sits in the living room of his house under the Hollywood sign, explaining how he uses a three-act structure to sell a candidate.“My spots introduce the candidate in a broad, glorious, positive way,” says Fred Davis, founder of Strategic Perception, a f...
