Seducing The Vote
October, 2016
The science of persuasion is reshaping politics—and the men’s room—foreverSEDUCING THE VOTEPOLITICSThe science of persuasion is reshaping politics—and the men’s room—foreverJOHN MERONEYWe’re putting the band back together. That was the message UCLA psychology professor Craig Fox sent out this past summer to a tight-knit, rarefied group of academics at the nation’s top universities. For more than a decade, this unusual team, which calls itself the Consortium of Behavioral Scientists, has worked t...