The Playboy Philosophy
March / April, 2017
THE PLAYBOY PHILOSOPHYAn IntroductionCOOPER HEFNERSixty-three years ago my dad published the first issue of PLAYBOY with $6,000 he’d begged and borrowed from anyone who would stand still long enough to listen to his new idea for a magazine. Over the years, PLAYBOY evolved into something much larger than he could ever have expected, and the Rabbit became a sort of Rorschach test of people’s attitudes toward sex. Fans and detractors alike debated what the brand stood for and what the logo represen...
