Not Your Father's Rolex
September / October, 2018
Hedge funders aren’t the only ones who can afford classic watches. A growing community of microbrands in helping the common man channel his inner McQueenWhen Paul Newman’s Rolex Daytona sold for 17.8 million and became the world’s most expensive watch, it was an exclamation point on the recent trend of exploding vintage-watch prices. Nostalgia-starved hipsters, Instagram watch selfies (wristies?) and the ever-rising fortunes of the one percent all play a part, but other modern developments such...
