Yeha Leung

September / October, 2018

Let's PlayLET’S PLAYHer lingerie has adorned the bodies of Cardi B, Nicki Minaj and Rihanna, but 26-year-old designer Yeha Leung has more in mind than VIP co-signs. “My goal isn’t to just add celebrities to a list like I’m capturing rare Pokémon,” says the Brooklyn native. “I started my business for people who are hungry for the same aesthetic.” For Leung, that aesthetic took root in an early fascination with Blond Ambition-era Madonna and Asian horror films. She launched Creepyyeha in 2011, and...