The Art Of Drinking
November, 2018
Mixology may be an art, but there are no starving artists in the spirits world—only advertisers. Billy Lyons talks to the country’s top label makers about what goes into selling you a drinkWhile history has seen tremendous changes in the way we consume alcohol—merlot and Moscow mules are now sold in cans—the connection we have with a spirit still likely begins with the bottle. Case in point: Moët & Chandon has barely updated the Dom Pérignon label since it became part of the company’s portfolio,...
