Man In His Domain: Keith Hufnagel
Fall, 2019
Nearly two decades after launching Huf from a modest storefront in San Francisco, the accidental tastemaker is ushering his empire into a new era of skating and styleIt wasn’t Keith Hufnagel’s idea to name his clothing brand after himself. Anne Freeman, his wife at the time, suggested it when they started the company back in 2002, even pushed for it. Hufnagel had been using his nickname, Huf, on his pro-model skateboard decks for some time, and his sponsors put it on T-shirts. He’d built a perso...
