How the Gun Industry is Targeting Hipsters
Culture

How the Gun Industry is Targeting Hipsters

Out on the horizon, halfway to Cuba, jagged streaks of lightning illuminate the still waters of the Gulf of Mexico. Inside a Key West resort, a group of men congregate outside a private dining room. Several have the noticeable bulge of barely concealed firearms. A few are dressed in pastels approximating the look of the 1980s television show Miami Vice. “ SilencerCo aims for the younger, tattooed X Games crowd. ” The crowd in the dining room is almost exclusively white and male. There are some obvious ex-military men, an assortment of press and a few punkish action-sports types. On a small stage are several covered display cases framed by two large video screens. An intense-looking man in his 30s named Josh Waldron takes the podium. He is a co-founder of SilencerCo, a company that designs and sells high-tech gun silencers. He and his colleagues are in Key West to introduce several new products: the Hybrid, a silencer compatible with pistols, rifles and submachine guns; the…

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