Playboy's collaborations with Supreme routinely sell out almost immediately; in fact, our 2014 Supreme x Playboy x Vans Collection sold out in less than five minutes. With Supreme x Playboy representing a meeting of two icons, it's understandable why. After all, both brands bring with them massively loyal fan bases. Supreme's appeal, of course, is largely based on the lack of publicity surrounding its products and their limited supply. The excitement surrounding our 2017 Fall/Winter collaboration with the streetwear brand, teased in August 2017, was no different, when Supreme shared this simple but informative message on its site: "Our Fall/Winter collection will be available on August 17th at our New York, Brooklyn, LA, London and Paris stores and August 19th in Japan. Our online shop will re-open on August 24th. The preview, lookbook and random sections have been updated." Cue the long lines stretching blocks and the subsequent online mayhem.
For the latest info on the next Supreme x Playboy drop, stay tuned to Playboy.com, where we're always sharing the most current news regarding these rightfully in-demand collaborations.