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Travel & Adventure

Experience The New Las Vegas, Powered by Millenials

For any business to maintain longevity, reinvention is a necessity—even if that business happens to span a city. It is no secret that Las Vegas is in the middle of a makeover—more specifically, a makeover to attract millenials. The strategy leverages everything those born between the 1980s and 2000s love: social media, technological advances, and dance-worthy music. The story of Sin City’s reinvention goes back over a decade.


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