In 1982, Contributing Editor David Rensin met with Tom Petty in Los Angeles during the recording sessions for his new album, Long After Dark. "He's a regular guy," Rensin told Playboy. "He drinks Coke. He doesn't even act like a rock star—though he is very skinny. But underneath his good manners are strong opinions and an informed rebelliousness. Presumably, that is what makes all the girls go crazy."
You fought quite a battle in the press to keep the price of your Hard Promises album down to $8.98. How much is this next one going to cost?
[Laughs] Eight ninety-eight, I hope. It's funny that the prices haven't gone up yet. We were dead right. Mick Jagger told me that what we pulled off had a lot to do with keeping prices down. But if the record company came at me again with a price hike, I couldn't do much about it except scream. I never expected our battle to get as much play as it did. But we got so much mail, so many thanks from record buyers, that it felt real, real good.
How has fame inhibited your lifestyle?
It bugs me that I have to fight wanting to go down to the store or something. That's been the only inconvenience. On the other hand, I've never been a real sociable person. When strangers come up to me and start talking, it's hard for me not to be slightly rude. But if I were to see, say, Roger McGuinn someplace and went over and said, “Hey, Roger” and he just moaned and walked away, I'd be crushed forever. So I do try to be friendly to people, because I know how much it means to me. I'll never cry about the fame.
You've been married for five years. You have two children. Do marriage and rock 'n' roll mix?
You mean, like, wanting to take nine girls home each night? Well, I can't do that. But I don't have the desire, either. I've been a musician since I was 14. I was on the road the first time at 15.
I was playing when I met Jane, my wife, so we're both used to it; and at times, she's more of a rocker than I am. If I had a conflict, I wouldn't be married. Both of us would call it off. If I had to choose between my wife and my career, I'd choose my wife, but we both know we'd never be happy. I could say, ''Well, babe, I'm gonna lay down the guitar and just hang out with you every day.'' But that would be bullshit. After a few days, I'd be down playing at some bar. And she knows it. For a long time, I never told anyone I was married, because I figured discussing it made us a public couple and pretty soon we'd be reading about ourselves in magazines. That would ruin it. I have a pretty good marriage these days. I haven't always.
When you're gone nine months out of the year, you're not really married. I used to be gone so much it was hard to feel I had anything going. Telephone romances don't work. I'd take Jane on the road with me, but it's awful to be on a tour and not have a job to do. We're both hyper people, and being a road wife is a waste of time. Jane used to do it, but she's not into it anymore. With two kids, she's got her hands full.
What would you do if your children were listening to some music you couldn't stand?
I might say, “How can you listen to this garbage?” but I'd never take the record away--which was done to me. For a long time, my father couldn't understand why I didn't go outside and play or go hunting with him. Now he's a huge fan. My kid listens to Olivia Newton-John, and I'm not really wild about her, though I've learned she makes good singles. I can appreciate them on a craftsmanship level, and there's something noble about making all those people happy. My kid also listens to Devo.
The music business is in a slump these days. What's your analysis of the problem?
There are no record people left in the record business; now it's some guy who used to be with the leased-car department and got a promotion. Or maybe he was an accountant and now he's a record-company president. And he hires more accountants and leased-car men, they just don't know what's good or bad. Records don't sell now because they aren't any good.
Those businessmen forget that with today's economy, a kid has maybe nine or ten albums at home--albums he paid for, unlike critics and reviewers. And the kid is rooting for the album to be good; it's his money on the turntable. But today's albums have maybe two or three tracks you can stomach and the rest is awful. You know there was no thought put into the remaining seven cuts. When you deliver an album, it should be something that will endure. I like to think that today our first album is still worth the bread.
I read the other day that video games are taking 15 billion dollars directly out of the record business. As far as I'm concerned, I'd rather put seven dollars' worth of quarters into a Pac-Man machine than into some dip-shit album.
What do you think about America's fascination with video games?
We're bored. I've got a home system, and I've gotten real addicted. It frightens me. I feel weird after 30 minutes of smashing electronic rocks. I used to have a Pac-Man game at my house. I played it until my hand got fucked up and the skin rubbed off. I finally went, "What have I been doing eating dots for hours?"
How do you get along with critics, reviewers and the record industry, in general?
I've never had much patience, even in the old days. I never entertain the record industry backstage; it's not a scene where I want a lot of people checking me out. I'm sorry for hurt feelings, but it's just too weird to have some guy in a three-piece suit tell me that the show was “really rocking.” As for critics, there are some I know personally and like. Most are saying, “Impress me”--like, with free records. But I don't have a huge beef, because they've been good to me. Reviews don't mean shit, but you always want to believe them when they're good.
Where were you when John Lennon was shot? And what was your reaction?
His death hurt real bad, still hurts. Each time I see his picture or hear him sing, I immediately get pissed off that some fucking jerk could just blow him away. In fact, the only two people I have ever looked up to, idolized--Lennon and Elvis--are both dead. And I'm not someone into idols.
I was in the studio when Lennon died. My producer, Jimmy Iovine, had worked on a few of John's albums, and Ringo was recording just down the hall from me. The day before John died, we heard that he was planning to come out and do something with Ringo, and I thought, Great! He'll be right next door. When he got shot, Jimmy got a call with the news. We went on working for a while, then stopped. The spark was gone. It hurt for so long, it fucked me up. My mom died the same year. It was a black year. But I don't worry about it much now. I saw the Stones recently on cable TV, and there was some guy who ran onstage and went for Keith. Keith jabbed him in the head with his Telecaster. I stood up and cheered. Fucking A, no one's gonna shoot Keith. It's the attitude you have to take.