We have long been a leader and a convener in the sexual wellness space, hosting playful conversations that explore topics far ahead of their time for the past 66 years. Today, our brand launches a cheeky PSA that points out the humorous similarities between the guidelines for social distancing and those for practicing safe sex. Entitled “Practice Safe Six” and developed in partnership with Austin-based creative agency Preacher, the PSA plays on the clichés of high school sex education to spark a smile and drive greater awareness of effective social-distancing measures. Ultimately, the goal is to help contain and prevent the spread of COVID-19, especially as many cities begin to lift some of their shelter-in-place orders.

The Practice Safe Six PSA takes six tips viewers may remember from their teenage sex-ed classes and playfully applies them to today’s social-distancing regulations: “Wear Protection” recommends that you use masks in public; “Ask Permission” tells you to establish boundaries before approaching another’s six feet of personal space; “Limit Your Social Partners” calls on you to keep all public encounters to a minimum; “Wash Before and After” reminds you to wash your hands before and after any social contact; “Communicate” urges you to tell those you’ve come into contact with if you think you’ve been infected; and “Abstain” encourages you not to give in to those “natural urges” to leave your home and see your friends—though abstinence-first is not our approach when it comes to sex ed.