Rose asserts that she is the only female hotel owner in the town, but the feat didn't come without its obstacles. When she first bought the hotel, she remembers every conversation with a male hotelier started the same way. They’d ask, “Who’s your husband?” A proud feminist, Rose was more than happy to explain that she bought the hotel—formerly a lesbian retreat—with her own money. She tells Playboy that she also put herself through art school in Chicago, a program she could only afford because of her side-hustle as a cannabis dealer. “I paid for school in cash, which was a really funny transaction with the offices, but they allowed it.”
It’s her art school education that Rose attributes for her courage—her ability to see ININN’s potential as her very own creation: “I’m very self-expressive, so the entire hotel is really an extension of who I am.” She designed every square-inch of ININN to be a space where she feels comfortable, and laughs, “It’s inherently kind of selfish, but people really like it, so it works out.” Before moving to the desert town, Rose lived in Venice, California for many years, where she founded the hula hoop fitness company Hoopnotica. As the company’s CEO, she had to travel a lot, and that's when she discovered her distaste for corporate travel. “There was one night that I paid for my family to stay in a hotel in Tokyo. It was $4800 for the night, and I was so angry, because I didn’t feel relaxed. I felt like I couldn’t touch anything,” she recalls.
The entrepreneur wants people to have the opposite experience at ININN. “When you come here, I’m just going to drench you in love, even if that love means that I know you need to be alone, so I’m going to keep people away from you,” she says, “I’m going to ask you what time you want dinner, and I’m just going to make sure that you have it.” While other hoteliers might consider that type of service an unmanageable, over-the-top commitment, Rose says, “For me, because we’re so small, I can do whatever the hell I want.” At ININN, she wants people to feel free to relax in more ways than one.
“We’re also the only 420-friendly resort in Palm Springs," she declares. "We’re not, like, a marijuana resort, but if we see our guests smoking pot, we’ll bring them a stoner mix, which is basically a combination of salty, crunchy, sweet, and gummy things—just a couple of each in a jar.” ININN offers visitors *omakase* service, inspired by the Japanese term meaning “I’ll leave it up to you.” Rose says, “When you get here, I’m going to do everything I can to fill in around you to make sure you have the best vacation possible. I’m not going to give you just the stuff that the bureau of tourism wants you to know about. I’m going to tell you about things off the beaten path, because every community has secrets.”