The Power Of Positive Thimking

April, 1957

scattered brainstorms, clearing toward morningOn an otherwise quiet Sunday a few months ago, the New York Times ran an item that made me sit right up on the edge of my heart-saver chair. "Federal 'Brains' Brace for Storm," the headline read. "Apostle of Madison Avenue Techniques to Try to Stir up Sluggish Thinkers." For those who may have spent the day playing bumper-tag, or building a bar in the basement, it may be wise to provide a briefing, since this thing could very well...