Theater

January, 1962

Big Business never had it so good, and we are not referring to the long line of customers outside the 46th Street Theater, where industry's earth-shakers are taking a lethal ribbing and loving it. Using Shepherd Mead's title, How to Succeed in Business Without Really Trying, and the tactics advanced in his primer on self-promotion (originally serialized in playboy), author-director Abe Burrows and composer-lyricist Frank Loesser have polished up a jet-paced musical of originality, irreverence an...