Playboy After Hours
August, 1962
We watched with interest recently as a friend of ours ripped the blue sealing stamp off a pack of Salem cigarettes, looked intently at the little white space thereunder, then muttered something about too many Cs. When we asked what this ritual was all about, he explained that under each stamp the Salem people printed a code letter -- either a C, an A, an s or an H -- and that if you could find all four letters on four different packages (and thus spell Cash) you could send them in to the company...
