Silverstein's History Of Playboy
March, 1964
The Current YearsEarly in 1960 Hugh Hefner opened the first Playboy Club. It was an immediate success and he began making plans for similar key clubs in major cities throughout the United States and abroad, including a $4,000,000 Playboy Club for New York and a $10,000,000 Playboy Club-Hotel for Hollywood. Since Hef first started Playboy on a few hundred dollars in 1953 after quitting his $60-a-Week job with Esquire because they refused to give him a $5 raise, these new plans for expansion made...
