Playboy After Hours

August, 1965

It had never occurred to us, until we saw an ad for Kellogg's Rice Krispies in a Danish magazine, that this crunchy breakfast cereal is not only noisy but multilingual. When doused with milk in Denmark, according to the copy, it goes "Pif! Paf! Puf!"--which we gathered is Danish for "Snap! Crackle! Pop!" Fascinated by this feat of granular linguistics, we wrote to the Kellogg people in Battle Creek, Michigan (remembering the address from our boyhood box-top days), for an expl...