Ernest Lehman
February, 1967
mediamastermind"I Find most pop culture monstrous and sickening," says Marshall McLuhan. "I study it for my own survival." The lanky 55-year-old Canadian not only has survived but has become the decade's most controversial intellectual by nonstop, pyrotechnic theorizing about media and man. Starting with two central ideas--that "the medium is the message" ("Bell Telephone doesn't know what a telephone is," McLuhan tells Bell Telephone execs) and that the m...
