Peter Max
February, 1969
Early in 1965, Peter Max was "the wonder boy of Madison Avenue," by his own account. His designs for everything from posters to soap boxes were sought by every hip ad agency in Manhattan and had garnered 68 awards in two years. Then, acting on intuition, Max suddenly quit, shut himself in his huge Riverside Drive apartment and indulged in a disciplined orgy of creativity. Working 18-hour days, he produced 4500 fresh ideas---all of them, characteristically, mixing nostalgia, cosmology a...
