Playboy Interview: Marshall Mcluhan
March, 1969
In 1961, the name of Marshall McLuhan was unknown to everyone but his English students at the University of Toronto--and a coterie of academic admirers who followed his abstruse articles in small-circulation quarterlies. But then came two remarkable books--"The Gutenberg Galaxy" (1962) and "Understanding Media" (1964)--and the graying professor from Canada's western hinterlands soon found himself characterized by the San Francisco Chronicle as "the hottest academic prope...