Biff Rose

July, 1969

Wall Street's latest whiz kid, Gilbert Edmund Kaplan, is a hiply sideburned 28-year-old communicator who is rapidly establishing himself as the financial world's most important new source of investment information. In 1967, Kaplan---who felt money managers needed a journal that would entertainingly inform them about investments---quit his job as director of economic studies for the American Stock Exchange to publish The Institutional Investor. A controlled-circulation magazine available only to...