How To Keep Your Head In Today's Market
September, 1974
a few simple rules for the small investor who could profit from them--but won'tThe stock market could hardly be simpler. There are just two ways a stock can go--up or down. There are just two emotions that dominate the market--greed and fear. There are just two ways to make money in the market--dividends and capital gains. And there are just two kinds of investors in the market--the "public," like you or me; and the "institutions," like bank trust departments and mutual funds...
