Richard Gill

November, 1975

If it seems like businessmen have cornered the market on patriotism, drumming up sales in the name of the Bicentennial, and if you figure it's going to get worse instead of better in 1976, you may want to march to a different drummer. That would be Jeremy Rifkin, 30-year-old veteran of The Wharton School, who launched the People's Bicentennial Commission as an upbeat alternative to a "buycentennial" that he considers all hoopla, commercialism and manic fiddling while the country's econ...