Tony Bill
July, 1976
Hardly ten years ago, owners of hi-fi systems--if they weren't simply rich and showing off--were usually pale, odd types who favored rimless mad-bomber glasses and had degrees in engineering framed on their walls. Bernie Mitchell, president of Pioneer Electronics, is one of the people who changed that. When he started there seven years ago, Pioneer's sales were $3,000,000 a year; last year, in spite of a recession, they were up to $90,000,000, representing a 15 percent jump in the market share....
