Moving Up Those Mpg

September, 1977

Gal watchingDuring the Fifties and Sixties, Mobil Oil spent millions promoting its beloved Mobil Economy Run but finally gave up inthe face of widespread ennui and outright cynicism. (The latter rose out of the notion that the professional-driver contestants were achieving ludicrously high miles-pergallon figures with ultratuned automobiles and absurd driving tactics that included coasting down hills, running with the heater on at all times to dissipate efficiency-robbing engine heat and employi...