The Bottled-Water Boom

November, 1977

Everybody's Doing ItA stemmed goblet of chilled, bubbly Perrier, with a twist of lime or lemon, has become the status drink of expense-account luncheons and dinners. Richard Burton and Ed McMahon bless the day they discovered bottled water. Jet-set high priestess Diana Vreeland tucks away bottled drinking water on all air trips. Henry Ford's first wife, Anne Johnson, not only drinks bottled water but also washes her face with it--"and I wouldn't think of serving anything but Evian to my dog...