Playboy After Hours
June, 1978
The Psychobabble ManCorporations that devise catchy new words--like Xerox or Coke--can hire a squadron of lawyers to protect and preserve those names, or else risk seeing them--like cellophane and yo-yo--pass into the public domain. But what is an individual to do when he or she devises a catchy new word that is not associated with any material product and that otherwise eludes the parameters of the copyright laws?Such is the quandary currently faced by R. D. Rosen, a Boston writer who recently...
