The Playboy Philosophy
January, 1979
Hugh M. HefnerThe first issue of Playboy was published in December 1953 with a personal investment of $600 and $6000 more begged or borrowed from anyone who would stand still long enough to listen to "a new idea for a men's magazine." It had no date on its cover, because we had so little money we weren't sure there would ever be a second issue. But by the early Sixties, Playboy was being described as "the publishing phenomenon of the century" and as a veritable "handbook...
