Playboy After Hours
March, 1980
Less Filling, Pay's GreatOne picture may be worth 10,000 words, but if you're James Coburn, one word can be worth $250,000. The actor just made it into the Guinness Book of World Records under the heading of largest TV contract per syllable in history. Coburn was paid $500,000 to say two words, "Schlitz Light," in a TV commercial. On an unrelated front, the estranged Mrs. Coburn is attempting to match her hubby's feat, garnering an equally substantial sum with only one word: "Alim...
