Media

April, 1980

Does sex sell magazines? Don't ask us, ask Esquire. The venerable but rocky men's magazine promised its readers it would cover every area of male interest except sex and nudity--you know, that marginal stuff. In two recent issues, Esquire gave its readers a hot look at Hugh Hefner's private life in excerpts of Thy Neighbor's Wife, Gay Talese's forthcoming study of sex in America. We'll refrain, dear Esquire, from pounding the sexual ironies into the ground, but we'd like to know: Was it good for...