Why Buy When You Can Barter?
August, 1980
If the last thing you traded was a picture of Mickey Mantle that smelled of bubble gum, you probably haven't been approached by one of the more than 400 barter exchanges that have sprung up in the U. S. over the past three or four years. With the Internal Revenue Service keeping an anxious eye on the proceedings, thousands of individual businessmen and corporations are learning that barter can provide the equivalent of wholesale buying power. So dentists fill cavities in exchange for new office...
