Literary Pitchmen
December, 1980
Recent magazine advertisements for Rolex watches have featured author John Cheever, looking profoundly thoughtful in a bow tie, vest and jacket. Beneath the tasteful headline ("Rolex. For those who set the measure of the times."), one reads these stirring words: "Detail illuminates John Cheever's writing. Just as detail inspires every Rolex Craftsman...."New York free-lancer Andrew Feinberg wondered what would happen if Madison Avenue got its hands on some other writers.Norma...
