What's New In Cross-Country Skiing

January, 1981

More than 4,000,000 Americans cross-country ski, a figure expected to double by 1990. Stymied summer jocks who don't want to forsake fresh-air exercise in winter have gone Nordic, as have ambitious downhillers who have tired of shelling out big bucks for lift tickets.Recognizing that Nordic skiing will not go the way of Edsels and Hula Hoops, entrepreneurs near every snow-belt city and out in the sticks have been opening touring centers as fast as they can clear trails, build a lodge and hire so...