Television

May, 1984

Order the noisemakers. Design the cake. MTV's coming up on its third birthday. Almost alone, the all-music channel has turned a promotional fillip called the music video into the biggest force in music since Mick first licked his lips.Video, to borrow a Nina Blackwood locution, is hottt. It even has disciples. You'll find them in bars on Video Night, arguing the merits of "nonrepresentational" clips and straight "performance" videos. McLuhan is their patron saint; they envisi...