Denim Does It-Again
February, 1985
Today's Denims hug a wide range of people, but a century ago, their home was on the range. Jeans go back to 1849, when disgruntled miners approached tentmaker Levi Strauss, the patron saint of denim. "These work pants of ours just aren't tough enough," the miners complained, "and nylon hasn't been invented yet." Strauss tried canvas, then turned to a French fabric called serge de Nîmes. De Nîmes became denim. The miners loved it. Cowboys took to it and denim rode off into the...
